Here are the emails that I'm using to convert "hotlist" leads into customers.  
Feel free to modify these to your liking.  These emails apply to what I sell on Clickbank.

I am only using TWO emails.  The first is a quick "checking in" style email.
The second email offers a discount.  

I recommend that you do not email these leads more than 3 times total.
Remember ... they didn't *really* opt-in to a list.  So don't spam them.
They expressed interest, so they probably won't mind 2-3 emails at MOST.

EMAIL # 1

Subject:  {!firstname_fix} - what happened?

Body:

Hi {!firstname_fix},
 
We noticed that 2 days ago you started to fill out the order form for (product name) but it looks like something stopped you from completing the order.  
 
Was it our fault?  Did you encounter a problem?  Please let us know if there is anything we can to to help out. 
 
Here is the direct order link again:
http://Link-Goes-Here
 
Remember that you can learn a lot of unique tools that are not taught anywhere else in any other course.  Talking to Toddlers tackles the typical parenting problems from a completely different angle.
 
IMPORTANT:  I want to make sure you know that the 8-week unconditional guarantee is backed up not only by me, but by the online payment processor that handles your secure order - Clickbank.com.  It is actually their *rule* that I absolutely have to offer an 8-week return policy.  I'm completely happy to do that because I know the course is full of proven and successful stuff.  You will love it, and you've got nothing to lose.  There's no risk in trying the entire program with your own family. 
 
Kind regards,
Your Name

P.S.  Here's the order link again
http://Link-Goes-Here


EMAIL #2

Subject:
{!firstname_fix} - Want to listen to "Talking to Toddlers" for no cost?

Body:
Hi {!firstname_fix},
 
You started to fill out the order form for (Product Name) a few days ago but something must have stopped you from completing the order.  I hope it's nothing I've done wrong.  Let me know if you have any questions at all.
 
Here is where you can go to listen to Track 1 and Track 2 right now.  No forms to fill out or anything.
 
http://Link-Here
 
I really want to make sure you know that I care about providing you with solid information, and making sure you are taken care of in case you ran into any issue when ordering.

After you listen to the complimentary tracks, you'll even get a discount on the full course.  That's my way of saying "Thanks" for checking it out.
 
Remember that you can learn a ton from this course with no risk to you.  There is an unconditional 8-week satisfaction guarantee.

Kind regards,
Your-Name

P.S.  Here's the link again to listen to the first two tracks at no cost.
 
http://Link-Here